Over the years, I have researched, created and applied literally hundreds of marketing strategies for my clients. These strategies have been worth billions of dollars in revenues and profits to myself, my associates and my clients.
You can imagine that after 30 years in marketing that I have my favorites. Strategies I consistently rely on to massively increase your business and create a level of business momentum that is unstoppable.
Outlined below are TOP TEN of my favorite and most successful strategies which you
can adapt, adopt and apply to your business. I would think hard about their implications and ramifications on your business. They could be massively profitably, especially when you think strategically.
You have two choices (actually only one):
1) Be impulsive, impetuous and tactical by opportunistically or randomly implementing any of these strategies. However, if you do, you relegate them to being mere tactics, and you will compromise their power to massively grow your business. You’re leaving massive amounts of money on the table.
2) Your other option is to think and implement strategically. Here you have a real choice: You can either pick the single most obvious strategy and turn it into a SUPER-strategy… An overarching concept and plan which everything else comes under. OR you can treat a strategy as a pillar under your currently existing overarching SUPER-strategy, which I call a command/field strategy.
Begin by picking just ONE of these strategies and begin by testing it. If you find it
works, even marginally, you may want to consider implementing it as a master strategy
or command/field strategy. If you do, I can guarantee that additional opportunities will become evident to roll out and fully exploit the advantage you have created. The success you build will be enduring and allow you to add more pillars as you progress.
One word of caution: Although you can, it would be foolish to implement these tactically, willy nilly, or half heartedly. Again, their power lies in their being
implemented strategically, once you’ve tested and debugged the individual details.
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